For this 2nd edition, the crocodile is giving up its spot to 10 threatened species. Lacoste has swapped its distinctive crocodile logo for one of 10 threatened animal species on a series of limited-edition polo shirts, designed to bring attention to the global state of biodiversity. Your interest and contribution are valued in helping the IUCN Save Our Species programme work towards protecting endangered wildlife. In an effort to raise awareness for endangered species, sports fashion brand Lacoste has replaced its iconic crocodile logo with 10 different animals, which represent species that are sadly facing extinction. Follow IUCN’s work. Lacoste swaps out iconic croc logo for endangered species Proceeds from the sale of the limited-edition 'Save Our Species' polos benefit the International Union for Conservation of Nature. A limited-edition polo collection where threatened species hold the crocodile’s spot. By buying a polo, you participate in helping IUCN and Lacoste in the fight for wildlife conservation worldwide. The number of polos produced for each series corresponds to the remaining population sizes in the wild. Once again, sports fashion brand Lacoste is replacing its iconic crocodile emblem with 10 different endangered species for a limited edition collection of white polo shirts. Lacoste has dropped its iconic crocodile logo in a bid to save endangered species with a limited edition range of polo shirts. Lacoste's decision to produce a lineup of limited-edition polo shirts that replaced its iconic crocodile logo with the images of 10 endangered species was a hit. The limited edition polos will be available on 22 May 2019, in 9 cities around the world and on Lacoste.com. The Save Our Species campaign is part of a 3-year partnership with the International Union for Conservation of Nature (IUCN) in a bid to raise awareness of the animals’ dwindling numbers.